Consumers are looking to replace and upgrade their home appliances with more innovative products on a regular basis; on the other hand, they’re also looking for products with a relatively long life span. While different consumers have different needs, and different appliances have different features, Sentimate’s product insights tools can easily highlight consumer trends and windows of opportunity.

Topics of discussion among consumers may include noise, energy consumption, ease of use, cleanability, and design; each brand, and each product are likely to perform differently for each of these factors. People want appliances that last, but also ones that are efficient and cost-effective to run while also having no negative impact on the environment around them. No-one wants a repeat of the CFC disaster that ravaged the ozone layer, resulting in them being banned in the 1980s.


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