The beauty market is fickle, with beauty marketing trends becoming stale after only a short time. Keeping up with new trends and staying up to date with multicultural influences can be challenging, given the fast pace of this industry. Sentimate’s insights engine filters through millions of consumer opinions to help you perform up-to-date market research and keep up with the industry benchmarks, which can be far more volatile than in other sectors of the market.
Topics of discussion in the beauty industry are specific to each product category. Emerging topics also range around sustainability, with environmental impact and product testing, especially on animals, becoming increasingly important to consumers today. Also prevalent is how en vogue a product is, any cultural implications and potential controversies that might arise from using them. Negative product safety reviews in the cosmetic industry can have a large impact on brand growth and product image.