About 20,000 new consumer electronics products are introduced into the market every year. In such a fast-paced industry, keeping up with new consumer trends, needs, and preferences has become increasingly challenging. New upgrades to popular existing products are introduced every year, featuring modifications and adjustments. Traditional market research to understand the market just doesn’t deliver results that can truly reflect how the masses are responding to different products, trends, and features. Sentimate’s product insights engine can easily highlight consumer trends and windows of opportunity, showing you how consumers feel about hundreds of thousands different products across the global consumer electronics industry.
Topics of discussion among electronics consumers may include design, battery life, ergonomics, technical features and capabilities; each brand and each product are likely to perform differently for each of these factors. Electronics is a broad industry, and therefore there are many different consumer electronics demographics brands aim to reach with their products.