Everyone needs to keep their home clean and tidy! The household products industry includes products that will help consumers do just that, from the kitchen and the bathroom to the garage and guest bedroom. Different demographics have different cleaning needs, with common household brands being sometimes perfect and at other times more niche products being required. What scent is preferred can often change over time, with different user personas preferring different scents over others.
Topics of discussion around determining the best household items include functionality and ease of use, ingredients for allergy purposes, as well as environmental impact and waste produced whilst producing and using them. Research shows that environmental sustainability is ranked amongst the top concerns of consumers in recent years, with information on degradability and any potential effects of the chemicals within leaching into the environment being especially important as far as younger consumers are concerned. Great household items need to do their jobs in an environmentally friendly way in order to appeal to younger generations.