Personal care is a constantly relevant field, due to the disposable or limited use nature of many products generating a constant revenue stream for those involved in the industry. Despite this, brands have their high and low points as consumer interests drift towards certain types of products or niche interests crop up. The personal care industry ties in with the beauty industry, with Sentimate showing the cycles that both go through as certain trends become relevant.
Discussions in the personal care industry often revolve around safety, smell, quality, and durability. Sustainability is also an increasingly relevant topic, with plastic use and recycling being one of the key factors that consumers keep an eye on. Other concerns are often raised about toxicity and chemical leaching, with a perceived danger from a certain product being just as damaging as a real one.