Make the most out of
Sentimate’s SWOT Analysis
How Sentimate’s product SWOT tool can help you
AI-generated and data-driven
Sentimate’s SWOT tool for product analysis is different from any other SWOT tool, because it’s AI-generated and fully data-driven. There is no manual work behind it, no brainstorming sessions needed, no war room. Sentimate’s technology automatically generates any product’s SWOT grid based on the volume of consumer opinions and the quality of the sentiment for each topic of discussion related to the product.
How we calculate the product’s SWOT
The volume of opinions represents the importance of the topic of discussion for the consumers, while the quality of the sentiment represents the customers’ satisfaction in relation to each topic.
Strengths: High sentiment, high volume of opinions.
Weaknesses: Low sentiment, high volume of opinions.
Opportunities: High sentiment, low volume of opinions.
Threats: Low sentiment, low volume of opinions.
A breakdown of each topic
For each topic of discussion you see in the SWOT grid, you can view the exact data on the volume of opinions and sentiment analysis. This way, you can easily get a laser-sharp focused breakdown of the SWOT Analysis results. Topics of discussion include common ones, such as size, design, ease of use, and design, and category-specific topics, such as noise cancellation for headphones, navigation for robot vacuums, and wetness indicator for diapers. For each topic, you can view examples of real consumer opinions.